By Sahil Patel
The Crib will be the home to videos made by comedians associated with IFC, as well as original programming acquired from UCB Comedy, the online video arm of the Upright Citizens Brigade Theatre, and Above Average, the online comedy brand owned by Lorne Michaels’ Broadway Video.
At launch, the hub features four original series:
“ClickBait Overload”: The series offers an inside look into creative process for comedy by gathering UCB comedians and challenging them to take two random topics, combine them, and create a sketch video. There’s two catches: the comedians have to incorporate unexpected props and they have only eight hours to pull it off. The series is produced by UCB Comedy.
“Laurie”: Starring Natasha Vaynblat, this workplace comedy, also produced by UCB Comedy, follows a wildly imaginative assistant who goes to elaborate lengths to avoid doing anything productive.
“John and Geoff Are Married”: Created by comedians John Murray and Geoff Garlock, this series stars the duo as two friends whose social lives change now that they are happily married (not to each other) and have kids (not with each other).
“Comedy Drop”: Made by IFC, “Comedy Drop” documents comedians as they spring impromptu stand-up routines on unsuspecting audiences — some of whom are not even human — in unexpected locations. The first episode features Mehran Khaghani.
All six episodes of “Laurie” are available immediately. Additional episodes of other existing shows, as well as new shows, will roll out on a weekly basis, according to IFC.
Hyundai is on board as launch sponsor of the Crib. As part of that partnership, Above Average will be producing three web series, with additional content also coming from UCB Comedy and IFC-selected comedians and sketch groups. The sponsored content will roll out in 2015.
Hyundai’s deal with IFC includes the car brand being integrated into the Comedy Crib, and several custom co-branded TV spots that will air on IFC.