Radical Media just announced the launch of the American Express Unstaged Taylor Swift Blank Space Experience App (yes, it’s a mouthful), which grants Swift fans an interactive video look into her new single, “Blank Space.”
The app debuted on ABC’s “Good Morning America” earlier today (after Yahoo mistakenly leaked the “Blank Space” video on November 10), at which point the video also showed up across multiple platforms, including Vevo and its mobile apps.
Meanwhile, the Blank Space Experience App has become available to download for free through both iTunes’ App Store and Google Play. In addition to providing a “360 degree video experience” (which seems to be enacted by moving one’s phone to explore more angles and rooms in the video), the app lets users interact by tapping on certain items that show up throughout the video.
For instance, a coffee table book in the video contains actual photographs of a younger Taylor Swift, and other personal mementoes throughout the app are meant to enhance the storyline of the single from the artist’s album, “1989.”
Radical Media has produced other American Express Unstaged projects, such as for Pharrell and Spike Lee. In addition to the company’s film productions, it’s also behind Steve Buscemi’s series on AOL On, “Park Bench.”