By Sahil Patel
Available sometime in 2015, the joint venture will look to produce and distribute live music programming across platforms, including online, mobile, TV, and in some cases even theatrically. Eventually, the platform will be the home to “hundreds of hours” of original music content, the companies said.
Formats will range from long- and short-form video series and feature-length documentary films to “premium” editorial franchises and daily editorial content. The platform will also offer e-commerce and ticketing options.
The goal is to launch the platform globally, supporting nine languages across all platforms.
Live Nation and Vice will each contribute infrastructure and resources to the platform, the companies said. Vice will handle content and programming, while both companies will contribute their respective marketing, sales, and sponsorship capabilities.
Vice’s deal with Live Nation follows an agreement with Rogers to launch a content studio dedicated to creating original content for Canadian millennials. The company is looking to expand its brand into new markets and platforms, backed by twin $250 million investments from A+E Networks and Technology Crossover Ventures.
For its part, Live Nation, which has a robust live music business, has been increasingly venturing into the entertainment space. Notably, the company has a partnership with Yahoo to distribute a live concert every day for an entire year. That deal kicked off in August.