Thanks to Activia’s now famous “La La La,” the Shakira collaboration centered on the 2014 FIFA World Cup, the yogurt company not only became a new player in this category, it also walked away with the Most Shared Brand of 2014 award from Unruly’s second annual Video Sharing Awards.
Several other brands that ranked highly in terms of social video also got their steam from the World Cup, including Samsung (which won last year, but has dropped to the number two spot), Nike (coming in third), and Adidas (at number eight).
As we learned from the top video ad shares list, Super Bowl ads failed to meet the performance of those from its international sporting event counterpart. This means that no auto brands make this year’s Unruly ranking, though staple Super Bowl brand Budweiser managed to hold its same spot on the list as last year, at number six.
Another brand worth noting here is also connected to sports. Well, it’s more than connected — it’s the NBA, which rose a total of 85 spots since last year to wind up at number five. The NBA seriously upped their digital ad game after 2013, putting out plenty of YouTube pre-roll ads and otherwise increasing its presence online.
You can check out the complete top 10 social video brand list, with corresponding share numbers, below:
Unruly ranked these brands in terms of share numbers across social platforms like Twitter and Facebook in addition to a variety of smaller sites. The data here came from share counts beginning on January 1, 2014 and ending on November 18, 2014.