By Sahil Patel
Israel-based interactive video advertising startup Viewbix has raised $3 million in additional funding from new investor 2M Companies and prior investors Canaan Partners and Longfellow Venture Partners.
If you’re not familiar with the company, Viewbix specializes in helping marketers distribute interactive video content on social platforms like Facebook and Twitter. Specifically, the startup’s technology allows marketers to wrap interactive elements around the video, but still keep them within the player environment. With this, they can run various calls to action that allow them to collect more information on who’s engaging with and interested in their creative.
Viewbix’s technology has been used by brands like Paramount Pictures, Cuisinart, Green Smoke, and B&H, the company said.
The new funding comes on the heels of a $1.1 million investment from OurCrowd, another new investor in the company. In total, Viewbix, which was founded in 2011, has raised $6 million.