The International Olympic Committee plans to launch an over-the-top streaming channel comprised of highlights and other features from previous Olympic games.
The Olympics channel is set to debut possibly as soon as 2015. Aiming to popularize the games among younger viewers, the channel will include archived footage in addition to current videos focused on sports taking place all over the world.
The IOC will have to shell out about $216 million to run the new digital channel for its first seven years, with other Olympic committees and funds contributing about $89 million each for a total of $600 million.
The Madrid-based Olympic Broadcasting Services will operate the digital channel, which came about due to the IOC’s “Olympic Agenda 2020” initiative. The committee’s consensus on the agenda ended up supporting the launch of the channel, which will feature content year-round when it debuts.