This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
While they were arguably the youngest people in the room, Viners Jack & Jack blew many seasoned marketing attendees away with their working knowledge about brands on social media.
The duo relayed a story about a brand deal they were working on that the company later decided was not a fit. Jack & Jack, still liking what they had created for the brand deal decided to go ahead and post it anyway, knowing it was something their audience would enjoy. When posting it, they just eschewed mentioning anything about the brand. Right away, it got 300,000 views.
We caught the creative duo outside after their panel at [a]list summit: Mobile Marketing to talk more about their advice for upcoming creators and about marketers’ attitudes toward influencer marketing.
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