By Sahil Patel
AwesomenessTV appears to have a hit on its hands with “Expelled.” The feature-length high school comedy film, which stars Cameron Dallas alongside a bunch of other social-media stars, jumped to the top of the iTunes chart just one day after its VOD release.
Granted, after reaching the top spot on Tuesday, the film was pushed off by “The Equalizer” on Wednesday. And yet, its early success proves yet again the sway top YouTube and Vine creators have over their fans.
Earlier this year, another independent YouTuber-starring film, “Camp Takota,” also found success by distributing directly on digital platforms.
Written, directed, and produced by Alex Goyette, “Expelled” stars Dallas as a legendary high school prankster who finally goes too far and is kicked out of school. Undaunted, he devises a plan with his brother and friends to convince his parents that he’s a stellar student.
In addition to Dallas, the film also starred Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan, and Teala Dunn — all of whom promoted its release across their respective social channels.
“Expelled” received a limited theatrical release in New York, Chicago, and Los Angeles on December 12. On December 16, it was made available online at ExpelledMovie.com, as well as through a variety of digital on-demand platforms including iTunes, Google Play, Amazon, Target Ticket, and Walmart.
It’s unclear exactly how many copies were sold across the digital retailers as they often don’t release specific sales figures. That said, it usually takes a big project to climb to the top of iTunes.
Next up for the film, video on demand, beginning on December 30.
“Expelled” is produced by AwesomenessTV founder Brian Robbins and Shauna Phelan. Executive producers include Brett Boutier, Joe Davola, Scott Levine, and Steven Spiegel and Alan Spiegel from 26MGMT.