By Sahil Patel
YouTube star Grace Helbig has had a talk show in development with E! for quite some. It now looks like that the project, currently under the working title “The Grace Helbig Project,” is moving forward to a series.
E! Entertainment has greenlit “The Grace Helbig Project,” and plans to premiere it in April 2015. It’s described as a hybrid talk show that pairs Helbig’s brand of irreverent comedy (including “uber fan” point of view on what’s trending in pop culture) with off-beat celebrity interviews.
There will also be an interactive component to the show, according to E! Entertainment. Each week, Helbig will use social media to source suggestions for and shape the show.
Some of these suggestions will be applied to the celebrity-interview portions of the show. Aiming for an improvisational and off-beat vibe, celebrities will be interviewed in an assortment of everyday locations, from Helbig’s car to a grocery store. During the conversation, Helbig will pose various tasks not commonly found via desk interviews, such as challenging a guest to not cry as they watch one of the most tear-jerking videos submitted by her viewers.
“This show is a fresh take on the conventional talk show with a very unconventional host who has already captured an enormous fan base of young viewers on the web,” said Jeff Olde, EVP of original programming & development at E! Entertainment, in a statement.
Helbig’s YouTube channel, ItsGrace, currently has more than 2 million subscribers. In the past year, she’s expanded her presence across multiple forms of media, including a lead role in the independent comedy “Camp Takota,” co-starring in a series from Astronauts Wanted, and releasing a book.
“The Grace Helbig Project” is produced by Embassy Row, which also produces Jerry Seinfeld’s “Comedians in Cars Getting Coffee” for Sony’s Crackle. Executive producers include Michael Davies, Amanda McPhillips, Helbig, and Ken Treusch.