By Sahil Patel
Bravo is making a habit out of launching companion online programming for its TV series. The network has just announced “Secret Service,” a web series tied to its new food competition series “Best New Restaurant.”
Hosted and judged by celebrity chef Tom Colicchio, “Best New Restaurant” will feature 16 restaurants from New York, Los Angeles, Austin, and Miami, all competing head-to-head to be crowned “Best New Restaurant” and earn an editorial feature in Bon Appetit, as well as a featured spot at the magazine’s Vegas Uncork’d food festival.
On the digital side, “Secret Service” will focus on a secret challenge for the eight winning restaurants from the preliminary rounds of the TV competition. Unbeknownst to them, the Bravo team will be sending three food experts, armed with hidden cameras, to each of these restaurants to document their dining experience.
These eight winners will then be evaluated by Colicchio on how they perform when they think the cameras aren’t watching, with new episodes posting on BravoTV.com immediately after each of the first eight episodes of “Best New Restaurant.” When the eight winning teams meet for the semi-final round for the first time, Colicchio will surprise the contestants by revealing the footage and cut the field in half.
Premiering on Wednesday, January 21 at 11pm ET/PT, episodes of “Secret Service” will also be available on iTunes, Amazon, Google Play, Xbox, and video on-demand.
That’s not the only digital video element to “Best New Restaurant,” either. Bravo also plans to offer “Restaurant Secrets Revealed,” a series focusing on tips and tricks to dine like a culinary expert.
Colicchio, meanwhile, has already participated in another companion series for Bravo: “Top Chef: Last Chance Kitchen,” which won an Interactive Emmy in 2013.
“Best New Restaurant” premieres on Bravo on Wednesday, January 21 at 10pm ET/PT.
Buick is on board as the exclusive launch sponsor for “Best New Restaurant” and “Secret Service” and will be integrated into the shows.
Modeled after the UK hit “Ramsay’s Best Restaurant,” “Best New Restaurant” is produced by One Potato Two Potato with Gordon Ramsay, Colicchio, Elizabeth Cook, Nicola Moody, Pat Llewellyn, and Ben Adler as executive producers.