By Sahil Patel
Fresh off two Golden Globe wins for its original series “Transparent,” Amazon Studios will now start producing and acquiring original, feature-length films.
Though unlike the TV business, Amazon Studios is eyeing traditional distribution before considering its own digital video platform. According to the company, it will first distribute all projects from Amazon Studios in theaters, before bringing them to Amazon Prime Instant Video in early distribution windows.
Typically, it takes a film anywhere from 39 to 52 weeks to arrive on SVOD platforms following its initial theatrical premiere. “Amazon Original Movies” will premiere on Prime Instant Video in the US just four to eight weeks after the theatrical debut, said Amazon.
The goal is to produce a dozen original, “prestige movies” with a focus on “unique stories, voices, and characters from top and up-and-coming creators,” the company said.
Amazon Original Movies will be led by its head of production Ted Hope. Previously, Hope co-founded and ran production Good Machine, which produced notable films such as “Eat Drink Man Woman” and “Crouching Tiger, Hidden Dragon.”
The latter film, as you know, is getting a sequel from Amazon rival Netflix, which is ramping up its own efforts in film production and distribution.
Production on Amazon movies will begin later this year.