Latin Everywhere, a Spanish-language online entertainment company, just launched a free streaming service.
Called Pongalo, which means “play it” in Spanish, the streaming service/mobile app is currently in beta. It works on both iOS and Android devices and, as of now, will be supported by ads, though the company plans to tack on a premium service later this year. It comes about in addition to the company’s YouTube MCN, which has 41 channels and over 5 million total subscribers.
Content on Pongalo includes a large number of telenovelas by RCTV in Venezuela. Some shows now available on the service are “Amantes,” “Amor Infiel,” “Mi Gorda Bella,” and “Juana la Virgen,” which CW show “Jane the Virgin” is actually based on.
Pongalo comes just a few months after Latin Everywhere launched due to the merger of Latin Anywhere, led by Rich Hull, and GoTV, led by Jorge Granier. Latin Everywhere also recently purchased Inmoo, a digital movie platform, that’s now been rebranded to Pongalo and has re-launched to host Latin Everywhere’s cotent.
At least one recent study points to Hispanic people in the US watching more online video than other demographics, spending a full 68% more time with digital content than non-Hispanic households. Latin Everywhere’s new service seeks to provide a convenient place for this demographic to watch online.
“There is a hole in the worldwide market, particularly in the U.S., for a one-stop Spanish language digital content platform,” Granier said in a statement. “As we made the decision to fill this hole, we debated the age-old ‘build it vs. buy it’ question.” This led to the comapny’s acquisition of Inmoo, which already had partnerships with advertisers and the relevant mobile technology.
You can take a look at Pongalo here.