By Sahil Patel
Vimeo is launching a publisher-based distribution network to not only expand its own reach across the web, but help websites earn additional revenue through video rentals and sales.
Announced as this year’s Sundance Film Festival gets underway, the new Vimeo On Demand Publisher Network will give partners the chance to sell Vimeo On Demand titles directly on their sites. In exchange, they will get a cut of revenue generated from any purchases.
Publishers will have control over how the content is presented. They can either embed videos directly within articles (and then sell them through Vimeo’s transactional player), or build out a complete VOD storefront on their site. Currently, more than 50,000 videos from the Vimeo On Demand library are available for any VOD partner to include in their store, which they can curate or have Vimeo curate for them.
Publishers in the network will also have access to several exclusive titles each month, according to Vimeo.
The effort launches with The Atlantic, CBS Interactive Media Group (for its sites TVGuide.com, TV.com, and Metacritic.com), and action-sports publisher TEN: The Enthusiast Network as partners.
The Atlantic opted for a full storefront, which will be populated with documentaries and indie films spanning technology, lifestyle, and entertainment.
CBS Interactive’s sites will use the VOD Network to enhance their film and TV databases. For instance, if searching for a title on TVGuide.com, the results will include an embed of that title if it’s available on VOD through Vimeo.
TEN, meanwhile, is building storefronts for its action and adventure sports media properties including TransWorld Motocross, TransWorld Skateboarding, Surfer, Powder, and GrindTV.
For Vimeo, this is a natural expansion of its Vimeo On Demand platform, which it has been growing for more than a year. The company wants to be a home for premium video, whether it comes from studios, independent filmmakers, YouTube stars, or even media or consumer brands. A publisher network that offers an opportunity for these creators to get their work in front of more people better serves the company when it’s trying to convince more creators and distributors to use its platform.