If you thought six or even 15-second videos were limiting, Twitter’s got some good news for you. The social platform just announced its new mobile video feature, which lets users take and share footage up to 30 seconds long.
Twitter’s native video capabilities will also include in-app editing. User videos will show up on others’ feeds as a thumbnail that viewers can tap to play. In addition to taking videos through Twitter itself, iPhone users can upload videos from their camera rolls (coming soon to Android, according to Twitter’s blog).
Twitter offered these handy directions on how to use the new mobile video feature:
Thirty-second videos will become available to users “in the coming days,” although apparently some people are already tweeting video content, the first being Neil Patrick Harris (yes, it’s Oscar-related):
This feature comes to Twitter alongside group direct messages (in other words, private group conversations, which the company announced today). It’s not the first time video will appear on the social platform — brands have already been posting video content to Twitter, which has also been experimenting with dockable videos.