By Sahil Patel
Maybe this was the most inevitable one: Nickelodeon will launch a direct-to-consumer subscription video service in February, its parent company Viacom announced today during its Q4 earnings call.
Viacom did not provide additional details on its call with investors, except that the service is likely to live under a different name or brand. It will be unveiled during Nickelodeon’s upfront event for advertisers next month.
The SVOD service will be aimed specifically for people who use mobile devices as their primary screen, said Viacom CEO Philippe Dauman on the investor call. In other words: children, who are increasingly using mobile devices to watch long- and short-form content, as any study or industry panel on the matter will tell you.
Other networks — and even film studios — are also jumping into the fold, with both Showtime and Lionsgate indicating that they’re planning to launch SVOD services in 2015, as traditional media tries to catch up with the gains made my existing SVOD stalwarts like Netflix and Amazon in online and mobile TV viewing.
Header image via Sneaky Good Sports Blog