By Sahil Patel
Chinese VOD services provider You On Demand has nabbed SVOD streaming rights to a slate of films from Twentieth Century Fox Television Distribution.
Per the deal, a “broad selection” of films from Fox’s library — including (relatively) recent favorites such as “Black Swan,” “Unstoppable,” and “A-Team,” as well as classics like “Speed” and “Master and Commander” — will be available in China for customers of You On Demand’s subscription and transactional VOD platforms. The Chinese distributor has full SVOD rights, with the ability to distribute them across its online, mobile, and digital cable SVOD services.
China is a lucrative market for Hollywood studios and distributors — it already plays a sizable role in any tentpole film’s international box office.
In the pay-TV window, the market could get more competitive, particularly as Netflix explores an entry. In the company’s Q4 2014 earnings letter, Netflix’s CEO Reed Hastings and CFO David Wells said they’re still “exploring options” when it comes to entering China, though all of them are “modest” at best.