Golf is finally catching up with the current generation of media. The PGA Tour has teamed up with Bedrocket to launch a golf-focused digital video network called Skratch TV.
New videos will show up on the network on a daily basis, featuring the best moments from the PGA Tour and even some original programming (which hasn’t yet been specified by either company).
Overall, the aim of the video platform is to get younger golf fans more engaged with the sport using “a voice that resonates with them,” said Tim Finchem, the PGA Tour commissioner, in a statement. That voice, as reported on the PGA Tour’s website, will be “whip-smart, funny, and a little bit brash,” delivering very short-form, mobile-friendly content that can also easily be shared.
Currently still in beta, Skratch TV’s network will regularly roll out native video content on platforms like Facebook, Twitter, Snapchat, Vine, and YouTube. It could easily follow the models of Network A, an action sports network, and KickTV, a YouTube soccer hub, both of which Bedrocket has had a hand in. Skratch TV will run out of Bedrocket’s New York office.