Besides Sivan and Franta, all the online creators appearing at the festival are based in either Australia or New Zealand. They include Jamie Curry (the New Zealand native of Jamie’s World), Kimmi Smiles, Tyde Levi, Jai Waetford, Kurt Coleman, and Smallzy (the MC) among others. Their content can largely be found on YouTube, but some have established their digital presence elsewhere, like Kurt Coleman on Instagram.
Amplify 2015 will make stops in Sydney, Brisbane, Melbourne, and Perth, beginning in Sydney on April 7 and ending in Perth on April 12.
Sivan’s YouTube fame comes largely from his acting and singing talent. He’s best known for his ambient, electronic music and accompanying videos and has over 3 million subscribers on YouTube. Former Our2ndLife member Franta focuses on comedic vlogs on his YouTube channel, which has over 4 million subscribers.
Live events are becoming a huge business for the YouTube/Vine industry, as producers like DigiTour and Amplify look to leverage the deep relationships many stars have with their fans online. MCNs are also getting into the act. Fullscreen, for instance, produced its first live festival just last year, and also acquired Rooster Teeth, which produces a major fan expo of its own. And of course, there’s VidCon, which remains the premier event of this type for the industry.