By Sahil Patel
Nickelodeon will officially launch its subscription video streaming service on March 5. Originally set to go live in February, the service will resurrect the “Noggin” moniker previously employed by the kids’ network for one of its TV channels, and will cost $5.99 per month.
Nickelodeon is one of an increasing number of TV networks pursuing the over-the-top path in an effort to reach viewers who no longer pay for TV, have never paid for TV, or simply prefer to watch content on devices that aren’t the TV.
On that note, Noggin will be available for iOS devices at launch, with plans to introduce it to Android users soon after. The app will join the company’s Nick Jr. app, which offers a live stream of the Nick Jr. channel (which was previously called Noggin) to subscribers.
That said, Nickelodeon won’t completely ignore TV. The company said its in discussions with various pay-TV providers to offer the service as an add-on to existing subscribers. (Details of the SVOD service were revealed by the company at its upfront event in New York on Wednesday afternoon.)
In terms of content, Noggin will offer long- and short-form educational series and music videos for the preschool crowd, as well as popular TV programming like “Blue’s Clues,” “Franklin & Friends,” and “Little Bear.”
All content will stream without ads. And it will be distinct from the preschool content that’s available on Nick’s other distribution platforms, the company said.