Just as movie trailers have become a major staple on YouTube, so TV series are using the video platform to promote their upcoming episodes and offer big fans a little something extra between episodes and even seasons.
Of course, some TV series are more suited to having a supplementary YouTube channel than others. News and talk shows, for instance, can post clips featuring relevant news items and highlights of longer interviews with celebrities to get viewers intrigued about the full episode. Such shorts can even stand alone as entertainment. However, fictional series “Hawaii Five-O” joins the various news and talk shows on this list of emerging channels on YouTube, providing big fans (of which the show has many — it’s kind of become a cult favorite as a remake of the original series from the 70s) with in-depth interviews about the making of the show and “best of” videos.
Ultimately, this indicates that no matter the genre of television show, it can have a thriving home on the digital video platform, where fans are more than likely to turn to satisfy their TV cravings between episodes.
According to data from OpenSlate, a YouTube analytics engine from Outrigger Media, the following YouTube channels are gaining a fan base that may come to reach the size of their audiences on TV:
- SlateScore: 481
- Total Subs: 25,328
- Monthly Views: 8,939,730
NBC’s “Today” lives on YouTube in the form of short news clips and interviews, rolling out about three videos a day. For instance, this week the clips covered hot news items like Madonna at the Brit Awards and the infamous white and gold dress.
- SlateScore: 486
- Total Subs: 14,530
- Monthly Views: 319,530
This Hawaii-based crime series is getting plenty of attention off and now on the internet. Its YouTube channel helps build hype for upcoming episodes and satifies big fans with behind-the-scenes footage and interviews.
- SlateScore: 556
- Total Subs: 177,571
- Monthly Views: 12,630,360
“The Voice” franchise is hugely popular, so it’s no surprise that it’s expanded to the Philippines…and the internet, where it offers plenty of promotional clips.
- SlateScore: 582
- Total Subs: 148,114
- Monthly Views: 20,654,520
British comedian Graham Norton hosts major celebrities the likes of Hugh Grant and Elton John on his talk show on TV. You can see them banter and perform emotionally charged scenes in the rain online now, too.
- SlateScore: 589
- Total Subs: 256,149
- Monthly Views: 22,416,900
A daytime talk show hosted by “five bold, diverse, and outspoken” women (as described by the show’s YouTube channel), “The Real” posts clips online that cover topics like dating, fashion, and marriage with celebs like Wayne Brady and Ray J.