By Sahil Patel
Toy brand Spin Master has partnered with Mondo Media to launch a new animation channel on YouTube. Aimed at kids between the ages of 6 and 11, the channel, called SpindoTV, will be the home for animated and live-action series based on popular toy lines from the manufacturer.
Sick Bricks, a toy-game hybrid, will be one of the first products to receive a series on SpindoTV. Launching alongside the channel (and also airing on Cartoon Network), the animated series is written by Ray Delaurentis, a writer on Nickelodeon’s hit toon “The Fairly OddParents.”
“Sick Bricks” will soon be joined by shows such as “Adrenalini Brothers,” “Gummandos,” “Happy Together,” and “Skater Vs.,” as well as a live-action kids-vs-parents game show based on the Beat the Parents board game. In total, Spin Master and Mondo Media are making a multi-year, multi-million dollar commitment to produce hundreds of episodes of original content for SpindoTV, the companies said.
The channel launch comes on the heels of the YouTube Kids, a mobile video app focused on family-friendly animated and live-action programming. “There are a number of SpindoTV episodes that will sit comfortably on the new YouTube Kids app but several of our shows will appeal to a slightly older-skewing demographic,” said Jennifer Dodge, VP and executive producer for Spin Master Entertainment.
Mondo Media is currently accepting pitches from producers interested in creating programming for the channel. The company, which runs an animation MCN on YouTube, is best known for series such as “Happy Tree Friends” and “Dick Figures.”