By Sahil Patel
Per the announcement, the two companies will source ideas and talent from both of their respective networks to create new series for “premium television” and subscription video services, as well as music programming for cable and broadcast.
The deal builds on an existing partnership between ADD and WorldStar Hip Hop. The two are already collaborating on a feature film for Paramount Pictures (through Simmons’s film shingle Def Pictures) and will soon premiere a YouTube comedy web series called “World Star Headquarters.”
WorldStar Hip Hop founder and CEO Lee “Q” O’Denat “has created a brand and platform like no other, with no outside funding or support, making him one the great entrepreneurs in our space,” said Simmons in a statement. “It is my privilege to help extend that voice to the world.”
Launched in 2005, WorldStar Hip Hop is best known for its massive library of user-generated video content, some of which can be best described as eye-opening. The site is also huge in the larger hip-community. Currently, it claims an audience of 20 million page views per day, and 30 million uniques per month.
With the ADD deal, the controversial site gets a chance to spread its wings across a few more screens. “Russell and his many groundbreaking initiatives have inspired me and shown me a world of possibilities that exist as we extend the WorldStar brand through cultural, comedic, and music programming across screens, from digital, to theaters, and globally through premium and subscription television,” said O’Denat.