The shows, called “Sound Off” and “FacePalm,” will appear daily on the Facebook pages of both MSNBC and digital news network NowThis News, which partnered with the network on the shows (NBCUniversal, which owns MSNBC, also has a stake in NowThis).
“Sound Off” will appear on Facebook in the mornings to bring viewers breaking news stories, encouraging them to comment on the social network/video platform. “FacePalm,” an evening show, will go over the most talked-about news stories from earlier that day.
MSNBC’s aim with the new series is to target younger viewers. As MSNBC president Phil Griffin elaborated in a memo to staff, “We also must seek out other partners and content creators who are experts at doing this and share our interest in compelling storytelling and innovation.”