By Sahil Patel
The latest version of the JW Player aims to improve an issue that many digital video publishers, networks, and brands currently face: content and IP protection.
The release, dubbed version 6.12, includes a partnership with Microsoft to provide additional IP security functions via the software giant’s Microsoft Azure Media Services offering. Specifically, JW Player is now integrated with Azure Clear Key and Microsoft PlayReady.
“One question we hear time and again from our customers — and this has happened quite often in the past year as we get more well-known media companies and big brands using JW products — is how can we help them preserve their content?” says Dave Otten, CEO of JW Player. In other words: how can content owners ensure that their content is streaming only in the places they want it to?
“These folks spend a lot of time and money building great content. The question we get is how we can help them protect that across the web,” he says. With the Microsoft Azure integration, which supports the HLS (also known as HTTP Live Streaming) protocol with AES encryption, JW Player believes it has a strong answer.
Competitive with Amazon Web Services, Azure offers a range of services for video content owners and distributors, including live and on-demand streaming, delivery across numerous platforms and devices, and, of course, DRM protection.
Now, if a publisher uses JW Player for video — and, to be clear, is also a customer of Azure — it can quickly connect the two services to add an additional layer of security for that content, without requiring any additional SDKs.*
In this way, the integration simplifies the admittedly complicated process around protecting content. “Where in the past publishers had to take six or seven steps, now it’s two — because they are pre-integrated,” says Chris Mahl, president of JW Player.
Otten and Mahl say JW Player plans to take more steps toward high-quality and protected streaming with future versions of its technology.
Right now, JW’s video player is live on more than 2 million sites, including some from large media companies and brands. While Otten says he doesn’t have the permission to name these clients just yet, he asserts that they’re all “big brands that care about protecting IP across different sources.”
For more on what’s new via JW Player 6.12, and how the Azure integration works, click here.