Videos using Rapt’s interactive video tech will appear on CNE’s video site, The Scene, across various series already on the platform (though CNE didn’t specify which). The technology is supposed to let viewers have more control over the content they’re watching by creating their own viewing “paths.”
Brands on CNE will also be able to use Rapt’s platform to creative interactive, native video ads. This entails “interactive play” within ads and will allow viewers to pick and choose their own ad experience. Rapt also offers in-depth analytics so that CNE and its brand partners can measure engagement, etc.
CNE’s video programming spans brands like GQ, Glamour, Vogue, Golf Digest, and many others.