The platform is open to new and established creators, counting among its launch partners WWE YouTube gamer “TeemingTubbyEmu”, Hannah Cranston and John Iadorala from The Young Turks Network’s ThinkTank, and former Fox News Radio/current 1010 WINS reporter Gary Baumgarten. These creators will use the platform to broadcast live streams as well as record content for audiences to watch later.
On the monetization front, Firetalk says it offers a range of options including subscriptions, native advertising, sponsorships, and virtual currency.
Firetalk emphasizes its live and interactive elements. Creators’ channels are available 24/7, so to fill in between live broadcasts, Firetalk has tools that allow creators to stream archived episodes and curated YouTube playlists in addition to letting audience members chat with each other outside of the live stream. Other social features include group video chats and “virtual gifting.”
Firetalk also offers templates that let creators host Q&A sessions and special group chat events as well as make polls and quizzes for their viewers. The platform further encourages broadcasters to keep up with their fans via CRM software.
At SXSW, Firetalk launch partners Dave Ahdoot (a YouTube comedian) and ThinkTank’s Hannah and John will bring viewers live-streams from the event. Of course, these won’t be the only live-streams from Austin — far from it. Live-streaming video has been quite the trend at SXSW this year, from the Meerkat frenzy to the introduction of video app “Stre.am” and the event offering its own live-streaming content via new network SXSW On.
Firetalk was created by the team who made Paltalk, a video chat community that’s been around for roughly a decade.