This article originally appeared in [a]list Daily
By Robert Workman
What goes into making a popular branded video for social channels? Even with a successful formula, there are certain factors to consider — like the fact that Facebook video performs in a different way than YouTube.
A new report from digital video analytics company Tubular Labs breaks this down in the infographic below, explaining how performance differs between YouTube and Facebook’s video service, according to Digiday.
One example of this is Air France’s “France Is In the Air” video, which is located below. It’s become one of the more popular ads on YouTube, with more than 47 million views since its debut earlier this month. Meanwhile, over on Facebook, a new clip from Marvel’s forthcoming “Avengers: Age of Ultron” movie was highly popular, with 9.4 million views from a single day of posting last week.
This article has been updated from its original version.
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