New York — VideoInk, the most reputable source for breaking and daily news on the online video industry, today announced a strategic partnership with film and events company Hollyshorts to produce and rollout a new monthly event series. To kick off the relationship Hollyshorts and VideoInk will host their first co-branded event in both Los Angeles and New York on Wednesday, April 22, 2015, “What Studios (Buyers) Are Looking For”. The events series, which will be held on the third Wednesday of each month, will feature a screening of 2–3 indie and professional web video or short film projects followed by a Fireside chat covering topics relevant for both the indie short film and digital production communities.
VideoInk launched the format in February of 2014 in New York and hosted half of its events in both New York and Los Angeles simultaneously. Hollyshorts has also separately produced its own screening and panel events in Los Angeles over the last year. Through the event partnership, both companies will be able to reach one another’s audiences bicoastally. VideoInk will host the monthly event in New York, while Hollyshorts hosts the same event in LA.
“Hollywood and digital are rapidly colliding spaces with a variety of overlapping issues and needs. We have become a go-to in digital, while Hollyshorts has built a respected brand in the Hollywood entertainment sector. So, not only do Hollyshorts and VideoInk have complementary audience sets and programming objectives, but our ability to instantly power a bi-coastal event series seamlessly makes us, and our offering to these communities, stronger together,” VideoInk founder Jocelyn Johnson said.
The deal signifies a merging of the the traditional and digital film audiences, and the Hollywood demographic and west coast location is also a major touch point for the partnership. Hollyshorts holds a stable of short film content, ideal for digital distribution, and VideoInk reaches the online video industry audience seeking out such content. Additionally, VideoInk’s long-standing event series including panels and Q&A sessions with experts such as Kerry Trainor, CEO of Vimeo, and US Managing Director of Dailymotion Roland Hamilton, has thrusted VideoInk into the thought leadership stratum of the industry.
Commented HollyShorts co-founder Theo Dumont: “When we started HollyShorts 11 years ago we received some submissions via VHS. Back then, first time filmmakers were creating short movies only as visual resumes. But now, creators have bigger opportunities. More than ever, we are seeing monetization opportunities for our top filmmakers within the digital universe and we are excited to bring our audience this new bicoastal event series with VideoInk, the most respected source in the online video business. The vision really falls in line with why we began HollyShorts in the first place, to create a place where next gen creatives can knowledge share, learn from the best and truly advance their careers. With all of these new changes in the digital distribution climate, it only makes sense to match premium content creators with the top online masterminds to help make magic happen.”
Forthcoming topics to be covered in the coming months include:
- May 20 “Anatomy of a Web Series/Film Project”
- June 16 “How to Build Audiences Like YouTubers — for Narrative Filmmakers”
- July 22 “MCNS + Premium Creators: Worlds Colliding”
With more than 10 years in the film industry, Hollyshorts has developed a global reach through its annual Film Festival, screenings, Q&A sessions and networking events. Hollyshorts Film Festival has featured participation from the top filmmakers and artists in the world, including James Caan, Paul Haggis, David Lynch, Josh Brolin, Jessica Biel, David Arquette, Jane Lynch, Neil LaBute, Eli Roth, Ben Lyons, Jimmy Jean-Louis, Jason Biggs, John Dahl, Darren Lew, Malcolm Goodwin, Matthew Modine, Matthew Libatique, David Rodriguez, Paul Sorvino, Joel David Moore, Carter Smith, Zachary Quinto, Chadwick Boseman, Joe Carnahan, Luke Wilson, as well as the Russo Brothers who are directing the next 2 installments of Marvel’s blockbuster Avengers franchise.
VideoInk, launched in April 2013, scaled from a site to a 360 degree media company in the span of its first year and a half, having launched not only the editorial side of the business, but events, video and whitepapers as well. The company has aimed to push the industry forward as a trusted source of information on dealmakers and influencers in the digital video sphere.
Johnson and Dumont previously worked together at a boutique PR firm in Los Angeles and have been long time colleagues and mutual supporters of each other’s work. Dumont also runs a marketing and communications company representing entertainment companies and talent. Johnson also runs a strategic communications firm specializing in B2B and consumer publicity campaigns for digital entertainment and disruptive technology.