Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to firstname.lastname@example.org/members.
Fine Brothers Entertainment (you know, the producers of digital series like “React” and “Emo Dad”) will fund up to 12 (and at least six) original series from emerging creators to go on the Fine Brothers YouTube channel. The production company is primarily looking to fund scripted, live action comedies/dramadies with a pop culture influence. As of late, Fine Brothers Entertainment has funded two series from other creators, thus far releasing one, “Underwater Movie Scenes.” The company currently has 16 series in production across its YouTube channels.
MCN HooplaHa-Life with a Smile has launched Just for Mom, a YouTube channel dedicated to helping mothers find more me-time. Short-form videos on the channel focus on “timesaving and stress reducing” for mother between the ages of 25 and 54. Just for Mom will also include a few series, titled “Life Organized,” “Kitchen Hacks,” “Unwritten Recipes,” and “Mom Hacks,” all pretty self-explanatory titles. New episodes will appear on the channel each week.
2btube, a YouTube MCN in Spain, is currently rolling out across the US and Latin America, with a new office in Miami and one soon to come in Mexico City. The video platform reports having grown to over 50 channels and 2 million subscribers in the past three months. The MCNs verticals include lifestyle, entertainment/music, gaming/sports, and family. Popular YouTubers currently in the network include Little Rush and LunaDangelis.
Rooster Teeth is going to MIPTV. The Austin-based digital studio, which is now owned by Fullscreen, will be presenting at the MIP Digital Fronts, a showcase for digital-first content for the international marketplace. The presentation, which is scheduled for Wednesday, April 15, will be led by Rooster Teeth co-founder and creative director Burnie Burns and Fullscreen president Ezra Cooperstein.
YouTube is bringing back “Google Preferred” at this year’s NewFronts, and also plans to expand the program to at least 10 new markets. The company said the program, which allows advertisers to buy the top 5% of channels on the video site, has been successful — more than 30 brands that had previously not advertised with YouTube finally came on board because of Google Preferred, the company said. For the top 100 YouTube creators, the program also boosted their partner revenue by 70% (year over year). Channels in Google Preferred also saw a 45% year-over-year growth in subscribers, and 76% year-over-year growth in views, on average, YouTube said.