This article originally appeared in The Daily Dot
By Tom Harrington
It is very easy to look down on product placement and “branded” shows and series. “It’s just a big commercial,” you might say. “Where’s the individual voice, the integrity of the storyteller, the authenticity?”
And most of the time, you’d be right to be dismissive, as horrifying examples can attest: Chipotle’s inflammatory satire on industrial food processes, which had more exploding cows than laughs, or Subway’s clumsy attempt to establish sandwiches as an inherent component of good-natured teenage rebellion and hijinks.
But while those are clearly awful, what then of Fritz Lang’s “M” — where Peter Lorre shares the screen with a giant chewing gum sign — or even “E.T”’s Reese’s Pieces? Decent flicks both, but crucially, two occurrences when the men with the corporate checkbooks have found the door to the film’s creative meetings firmly locked.
Which brings us to “MsLabelled,” Schick’s (they of the Slim Twin, Xtreme 3, Quattro, and Hydro 5 Power Select) foray into the web series world.
Centered around Ella, a wannabe blogger and personal assistant at a fashion magazine, “MsLabelled” may be blighted by annoying Perez-esque onscreen doodling and an aping of “Devil Wears Prada” rhythms — her love interest says it best, she’s “a smart girl that works a garbage job for self-obsessed people who make things that nobody needs” — but it’s pleasant and breezy stuff. Ultimately, there’s a lot of sharp musing around clothes and Internet culture wrapped around a central whodunit that admittedly kept me interested.
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