By Sahil Patel
Crunchyroll has hired Branon Coluccio as its new head of original content.
Coluccio comes to the streaming company, which offers anime content on a free and/or subscription basis, from VIZ Productions, where he served as head of development and was responsible for rights acquisition and creative development. (VIZ produced the Tom Cruise-starring action film “Edge of Tomorrow” and is currently developing a live-action adaptation of “Death Note” with Warner Bros. Pictures).
This experience will be invaluable to Crunchyroll, according to CEO Kun Gao. “Japan produces an incredible amount of IP, many of which are not produced into animation because there isn’t enough domestic demand. We think there is an incredible opportunity to tap into this and bring it to a global audience on Crunchyroll,” he said.
In the role, Coluccio will primarily focus on finding Japanese IP to develop projects — using feedback from the Crunchyroll community — for a worldwide audience.
“His experience sourcing Manga, Anime, novel and film adaptation rights from some of the best media partners in Japan is invaluable to our objectives,” said Gao.
Crunchyroll is controlled by Otter Media, a joint venture formed by The Chernin Group and AT&T to acquire, build, and operate over-the-top video services. The subsidiary also oversees other video companies including Fullscreen and KDrama.