March Madness takes up the mental space of so many Americans when it rolls around each year. Now, in addition to brackets, pools, and the games themselves, there’s also YouTube coverage of the tournament.
This year, the NCAA launched a dedicated March Madness YouTube channel, which got over 4.5 million views and over 9,000 subscribers since its launch just over two months ago. However impressive that may seem, the NFL’s YouTube channel wracked up 18.8 million views since its launch the month prior, December 2014.
Still, the NCAA’s channel wasn’t the only place basketball fans could turn to for March Madness content. According to data from Pixability, there were 1,130 videos related to March Madness on YouTube since the start of the tournament, which gained a total of 22 million views.
Brands sponsoring the tournament also faired pretty well as it progressed. CapitalOne, for instance, increased its views on YouTube by 28% in this time, with Buffalo Wild Wings’ rate not far behind. See the details in Pixability’s infographic: