By Sahil Patel
HBO Now, the standalone subscription streaming service that offers the premium cable network’s full catalog of movies and TV shows, is now available across Apple TV, iOS, and Cablevision’s Optimum service.
The app is available as a free download on Apple TV and iOS devices. Once users sign up for the service, which will cost $14.99 per month, they can also access it online at HBONow.com. As part of a semi-exclusive distribution deal with Apple, those who sign up for HBO Now through either Apple TV or iOS will get the first month for free.
HBO Now was first announced by the network during a recent Apple product event. Back then, the company promised that the service would be available ahead of the highly anticipated season premiere of “Game of Thrones,” which debuts on April 12 across a large number of territories.
Of course, HBO Now is not completely exclusive to Apple devices. As part of a deal with Cablevision, Optimum broadband customers can also sign up for the service for the same price.
As a reminder, this launch is separate from HBO’s partnership with Dish’s internet-TV service Sling TV, which will offer a live linear stream of the flagship HBO channel as well as VOD access to the network’s full content library. It’s unclear when HBO will go live on Sling TV, though Dish said that it would also happen ahead of the “Game of Thrones” premiere.
HBO Now is also expected to come to other connected-TV and broadband providers in the coming weeks and months.