Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to email@example.com/members.
Dish Network’s Sling TV will launch HBO on April 11, a day before the heavily anticipated season premiere of “Game of Thrones.” As part of a larger deal between Dish and HBO parent Time Warner, Sling TV will offer a live, linear stream of the flagship HBO channel, as well as access to the network’s full VOD library. The deal also means that owners of non-Apple TV connected-TV devices will get access to HBO without having to pay for traditional cable.
Legendary Entertainment’s TV and digital media arm has inked a first-look deal with Contradiction Films to produce more TV and digital projects based on its portfolio of video game franchises. The deal continues a relationship between the two companies that started with “Dead Rising: Watchtower,” an original digital feature film that premiered on Crackle in March. Legendary and Contradiction are also collaborating on Sid and Marty Kroft’s “Electra Woman and Dyna Girl,” which will star YouTubers Grace Helbig and Hannah Hart and be distributed by Fullscreen and Legendary.
PBS Digital Studios series “First Person,” which talks about gender identity and sexuality, has debuted its latest episode on “Coming Out in Sports.” Hosted by Kristin Russo, the episode focuses on ESPN feature writer Kate Fagan, who came out as gay as a college basketball player at the University of Colorado and has continued her career in sports as a commentator. “Coming Out in Sports” came out (ha?) with the end of the NCAA women’s tournament on April 7.
That’s not all from PBS Digital Studios. It has also launched a series about “Gross Science” with NOVA, a production of WGBH Boston. Anna Rothschild hosts the series, which delves into the nasty side of history, medicine, and even engineering. The series is part animated, with each episode running for about two to three minutes. Rothschild also produces “Gross Science,” the first season of which includes 40 episodes showcasing the likes of the three-foot parasitic “Guinea Worm,” which mates in the human abdomen and “births” larvae out of a hole in the foot, and the sea cucumber’s evisceration ritual, which includes them ejecting their own internal organs through either side of their bodies. Intrigued? Watch it here.
Kidoodle.TV has acquired several digital series from around the world. The kid-friendly service now boasts programing from Omen Studios in Singapore, “Counting with Paula;” PGS Entertainment in France, “Jungle Bunch;” Toonbox in the Republic of Cypress, “Qumi-Quimi,” “Kit ‘n Kate,” and “Shaman’s Quest;” and Vidclub in Argentina, “Toobys.” This joins global programming on the SVOD service like Norway’s “Learn to Draw” and China’s “Rubi.”
A study from Strategy Analytics found that people in the US are more likely to subscribe to Amazon Prime for free, two-day shipping than they are for Prime Instant Video. Amazon Prime subscribers are also more likely to use Netflix as their SVOD service than Prime Instant Video — 63% used Netflix within the past month when the data was collected compared to 59% who used Prime Instant Video. Overall, 40% of Amazon Prime subscribers use just Netflix while 36% use just Prime Instant Video, whie 23% use both.
Ooyala has released a new video analytics tool. Called Ooyala IQ, it shows engagement data by asset and filters results by device, operating system, domain, player, etc. Ooyala IQ also lets users test different ways to distribute content so that they can figure out the best syndication partners. If you want to learn more about the tool, check out the fact sheet here.
Kia has launched an expansive digital ad campaign across Yahoo properties including Tumblr and Yahoo Screen. Called “The Getaway Guide,” it appears across Yahoo’s digital magazines (such as Yahoo Food, Health, and Travel) and as sponsored Tumblr posts. The campaign also features a branded lifestyle series on Yahoo Screen. The series, also called “The Getaway Guide,” follows different Kia customers as they take spontaneous weekend getaways with the new Sorento. Produced by Trium Entertainment, there are six episodes available on Yahoo Screen.