Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to firstname.lastname@example.org/members.
FremantleMedia has launched Shotglass Media, a new digital company based in the UK that focuses on sports and culinary content. The former head of interactive at FremantleMedia UK, will help lead Shotglass as the managing director with team members Audrey Lang as head of business development, James Cooper as executive producer of digital programming, and Neil Smith as head of sports. In addition to sports and food, Shotglass will take care of digital and social media for FremantleMedia TV series like “The X-Factor” and “Britain’s Got Talent,” eventually expanding into digital content centered on gaming, travel, music, and automobiles, as well. Shotglass will continue with FremantleMedia’s work on Vice’s food channel, Munchies, and several football fan channels. It will also work with MCNs Divimove, Stylehaul, and BroadbandTV.
YouTube channel Barcroft TV has gotten its millionth subscriber. Barcroft Media reports that the channel’s seen a huge rise in subscribers over this past year in particular, getting over 570,000 subscribers since April 2014, making for a 155% year-on-year growth. US viewers make up 31% of the channel’s subscribers, said the company, while the UK follows as Barcroft TV’s second biggest market, accounting for 6% of subscribers. Barcroft TV’s videos tend to capitalize on shock value, with titles like “Caught on Camera; Snake Devours Crocodile After 5 Hour Battle” and “Professional Twerker; Jessica Vanessa.” Their content has been on platforms like AOL, Yahoo Screen, and even Youku Tudou in China.
CBS continues to grow its over-the-top SVOD service CBS All-Access. The network has signed a series of deals with 12 of its regional affiliates, altogether adding 56 markets across the US. This means that people in cities such as Atlanta, Las Vegas, Phoenix, Orlando, and St. Louis will now be able to access the live feed of their local CBS broadcast network. When CBS All-Access was launched last October, it only offered live access to CBS-owned stations, including those in major cities such as New York, Los Angeles, and Chicago. Where available, CBS All-Access live-streams a lot of its broadcast network’s programming. Subscribers also have access to more than 7,000 episodes on demand, including full seasons of 16 current primetime series.
Epoxy, the LA-based startup that helps MCNs and creators manage their social media presence, has launched Sharing Studio, which will help creators make GIFs, Vines, and stills out of their YouTube videos. The aim is for these creators to get more shareable, promotional content out on platforms like Twitter, Facebook, and Instagram.“Our goal is to empower video creators to embrace new media formats across multiple platforms and better connect with their fans,” described Jason Ahmad, co-founder and chief product officer of Epoxy. The company currently counts Fullscreen, BroadbandTV, AwesomenessTV, Whistle Sports, and several others as partners. Above you can see a GIF made by Whistle.
FAV Network, a digital entertainment company aimed at Latino audiences, will present at MIP Digital Fronts this year. The company’s CEO and co-founder, Alejandro Burato, will speak in Cannes on April 13, at 10am, about “Internet Windowing: The Art of Online Programming” alongside others in the industry. FAV owns and operates various digital channels where it distributes/monetizes its own content as well as others’. It has production facilities in Buenos Aires and offices in Central America and Los Angeles.
RTL Group has led the latest funding round for Clypd, a US-based platform focused on programmatic advertising on linear TV. Founded in 2012, Clypd aims to automate workflows between buyers and sellers of TV airtime. Its clients include broadcasters and programmers like Discovery, Univision, and Cox. Clypd is also the second US-based programmatic ad-tech company that RTL has put some money in, following its acquisition of SpotXchange. With the investment, RTL now holds a 17% minority stake in Clypd.
Brandon Arolfo has been hired by PBS Digital Studios as its new senior director of content development. In the role, he will oversee content development (natch) and growth for the PBS-owned YouTube network, which today consists of more than 60 original series and reaches 4 million subscribers. Arolfo is a Grammy-nominated executive producer, and has produced more than 100 music videos for artists ranging from Taylor Swift to The Black Keys.