The biggest international marketplace for entertainment buyers and sellers, MIPTV has evolved from a confab for the traditional media industry to an event that includes and spotlights the movers who are shaping the future of video entertainment across platforms. Innovative creators are being honored for their work on digital platforms, new production companies are showing off their chops, and emerging talent will attend to mingle with those representing larger networks and brands
If you’re a video creator, producer, distributor, or an advertiser, it’s worth your time to follow their steps at MIPTV and MIP Digital Fronts this year — even if you can’t make it over to Cannes next week. If you’re not convinced that you should pay attention what’s going in Cannes, consider this:
1. MCNs will be showing off to international buyers.
Lots of major MCNs right now are based in the US, but they know that global is the way to go looking forward. At MIP, you’ll see what kind of content these MCNs think will work best overseas and across borders. How are MCNs looking to expand their audiences, and what constitutes true, global appeal when it comes to entertainment?
2. New Form Digital, a “new” kind of digital studio, will present its exclusively scripted content.
Focusing only on scripted content is actually quite unique for a digital studio at the moment. Backed by Discovery Communications and two huge Hollywood producers, Brian Grazer and Ron Howard, you know that the company’s content, some of which is created by and stars major YouTube talent, is going to be polished and professional in a way that brings together Hollywood expectations with YouTube personalities. People will pay attention to New Form’s presentation, and you should, too.
3. More and more ad dollars are moving to digital.
Advertisers better pay attention to MIPTV this year because they’re going to have to figure out which digital basket to start putting their eggs in. There are so many more “networks” to choose from, all with demographics that are getting more and more niche. Targeted advertiser is more of a thing than ever before, and MIPTV, which seeks to highlight the most innovative content producers and distributors, is a great place to discover that.
4. The MIP Digital Fronts keynotes will be from companies that already influence your life in a huge way.
BuzzFeed’s Ze Frank will talk about “the future of digital Hollywood” with Oscar-nominated producer Michael Shamberg in a keynote speech. You can’t deny the level at which BuzzFeed has changed the face of content consumption, and combining its influence with Hollywood’s can only make for interesting entertainment. So you should hear what these guys have to say about what they believe are massive changes in production and distribution methods. Also, everyone has their eyes on BuzzFeed, and this will be one of the first times you’ll get to see what the company is cooking since launching its important-sounding BuzzFeed Motion Pictures arm.
5. You can discover some award-winning online content.
MIP Digital Fronts will begin this year by honoring the International Digital Emmy Award winners, the nominees of which come from all over the world, from Malaysia to Brazil. Knowing what kind of digital content is getting recognized should communicate an industry standard, so creators know what they could shoot for and buyers have an idea of what’s platinum and what’s silver.
6. Digital is where it’s at for teens, and lots of MIP presenters focus on younger viewers.
Teenagers today were basically born with cell phones in their ears and laptops in their faces. As more people are born into this tech environment, there will be less of a distinction between watching a show on good old television and watching videos on the web. Winner of the 2015 Pioneer Prize, founder and CEO of AwesomesnessTV Brian Robbins, had moved from teen film and TV content to digital (and in some cases, back to film and TV again), and he’s receiving his award at the start of MIP Digital Fronts this year for doing that. Robbins has made feature films and TV series for the likes of the WB, Nickelodeon, and Disney. Now he’s bringing his knowledge about content to platforms that are second-nature for teens. What will he have to say about where the industry stands right now, and where it goes as the number of places teens can watch their favorite stuff increase?
7. You’ll get to see what’s going on with digital content in Australia.
Screen Australia’s presentation at MIP Digital Fronts will include several big YouTube creators, including Natalie Tran, one of the early, popular YouTubers who actually influenced big, US-based talent like Lilly Singh (aka Superwoman) with her style of acting out sketches with multiple characters, all played by herself. Netflix also recently moved into Australia, so the digital video market in the country is in an important growth stage. Also, Australian content is in English, which means its global appeal should line up with that of English-speaking creators in the US and UK, which has produced some internationally popular YouTube sensations from Zoella to Tyler Oakley.
8. You’ll be on Dailymotion’s turf.
The French digital video platform owned by telco group Orange has made major international moves with its content, launching its first original series with Mario Batali in 2014 (“Feedback Kitchen”) and have worked on the creation of several other series, some in English like “Overdrive Infinity” and others in French, like “le Skate Moderne.” The company plans to expand its gaming platform, Dailymotion Games, a Twitch competitor (which is no joke to take on), and it’s planning to grow in Asia over the next couple of years with the help of its offices in Singapore, Mumbai, and Tokyo. The company’s also in demand, as Vivendi is reportedly offering it 250 million euros ($272 million) in exchange for a majority stake.
9. Cannes is a beautiful place.
If you can get there using “work” as an excuse, why ever would you not? Who doesn’t want to be on a yacht?
For more from our MIPTV Special Issue, including interviews with some of the influential speakers scheduled to present during the annual confab in Cannes, please click here!