FanBread, a platform that offers tools to help creators essentially become publishers, has launched out of stealth mode.
FanBread focuses on helping video creators — whether they are on YouTube, Vine, or some other platform — build full-fledged “media brands.” What does that mean? The startup was founded by Karl House, who used to head global sales and business development at Kin Community. There, he helped Smosh develop its current business model, which centers largely outside of the walls of YouTube.
The company builds off the idea that more viewers are finding content online through social than they are through searching, so why not give creators the tools to build websites that they can drive their fans to? The product offers a builder tool that makes it very easy to create web and mobile sites. In addition to their own content, FanBread allows creators to pull in other content in an effort to build an experience that focuses more on community and engagement than simply another distribution pipe.
Monetization opportunities through FanBread include native, mobile, and video ad revenue, in addition to money through the company’s affiliates, the company said.