By Sahil Patel
As online video creators and networks continue to seek ways to expand their distribution and revenue streams, an Iceland-based startup wants to help them launch subscription video streaming channels worldwide.
Available at Oz.com (how was that domain not taken?) and on iOS and Android mobile devices, the new video platform has a familiar pitch: Join our platform and we will help distribute your content to new audiences and also offer you a sweeter rev-share deal.
Unlike Jason Kilar’s Vessel, though, it does not appear Oz is demanding any sort of exclusivity on the content. The startup says its tools make it easy to launch a subscription channel and distribute it to more than 150 countries worldwide — without any setup costs. Creators have the freedom to set their own price, and will earn back 70% of all revenues made from subscriptions.
At launch, Oz is highlighting one content partner that’s agreed to distribute a dedicated subscription channel on its platform. Fuel TV will be one of Oz’s “first institutional customers,” in an effort to grow its profile globally as a network for extreme-sports content, the startup said. In the near future, Oz said it will also launch channels from various “bands, filmmakers, writers, chefs, athletes, comedians, musicians, and how-to experts.”
Oz was founded by Icelandic entrepreneur Gudjon Gudjonsson, who’s been testing the product in Iceland for the past couple of years. “We are quickly growing awareness and feel confident that creators based in the US will see the appeal in what we are offering that is a complement to current established platforms,” the founder and CEO said in a statement.
In addition to its distribution platform, Oz also offers a social marketing tool called “Moments,” which allow creators to create and share short video clips across their social media accounts. These clips will be able to drive users back to the creator’s Oz channel to watch the full piece of content.