Winners of the International Digital Emmy Awards have been announced, and they hail from Germany, the Netherlands, and the UK.
The award ceremony took place during the first night of MIPTV in Cannes, at which time Brian Robbins, the founder and CEO of AwesomenessTV, was also honored with the 2015 Pioneer Prize for his work in teen-targeted digital content. The Bell Fund of Canada sponsored the awards.
International Digital Emmys were first given out 10 years ago. “The reach and relevance of digital entertainment and information has exploded across that decade,” said Bruce L. Paisner, the president and CEO of the International Academy of Television Arts & Sciences. He’s definitely right about that.
Without further hesitation, the winners of the 2015 International Digital Emmys are:
Digital Program: Non-Fiction
“Last Hijack Interactive”
By: Submarine Channel / Razor Film / ZDF / IKON
Femke Wolting, Director
Tommy Pallotta, Director
Jamal Osman, Research & Interviews
Mirka Duijn, Interactive Director
“Last Hijack Interactive” is an online transmedia experience that allows you to explore the hijacking of a ship in Somalia. Exploring both sides of the story, “Last Hijack Interactive” allows you to uncover the complex realities behind piracy in Somalia though the eyes of a pirate and a captain, an advocate and a journalist, a parent and a wife. Combining live-action video and animation, the interactive experience gives the user the opportunity to navigate the real stories of these people, building to the hijack itself and the resulting aftermath. What are the causes and consequences of piracy? And what is the impact of piracy in Somalia and in Western countries? Together with a use of data visualization, “Last Hijack Interactive” provides a glimpse into the murky world of hijackings in Somalia.
Digital Program: Children & Young People
“Reverse the Odds”
By: Maverick Television / Chunk / Channel 4 / Cancer Research UK
From: United Kingdom
Claire McArdle, Executive Producer
Alex Hryniewicz, Producer
Donnie Kerrigan, Game Lead
Colin MacDonald, Commissioning Editor
In October 2014, Channel 4 teamed up with Cancer Research UK for Stand Up 2 Cancer — a live fundraising show packed with stars and inspirational stories. We wanted younger viewers to be able to donate time instead of money, so we created a companion mobile game — “Reverse the Odds.” It features a race of fun characters — The Odds. Players help them to transform their world from a drab wasteland into a colourful wonderland. In the game, players see real images of cancer cells from patients, just like researchers analyse in the lab, and answer simple questions about what cells they see, how many there are and how bright they are glowing. This information is key for researchers who use it to reveal clues about cancer — how it behaves and ultimately achieve better treatments for patients. We partnered with youth YouTube channel DailyMix to bring the fight against cancer to an audience of younger players, working with YouTube stars — Joe Sugg and Jim Chapman — to enthuse their followers with challenges around the game. Young people became citizen scientists — helping researchers get through massive datasets.
Digital Program: Fiction
“Dina Foxx — Tödlicher Kontakt” (“Dina Foxx — Deadly Contact”)
By: ZDF / UFA / Exozet
Max Zeitler, Director and Concept Coordinator
Kristian Costa-Zahn, Producer online
Leif Alexis, Producer TV and Webseries
Milena Bonse, Commissioning Editor
“Dina Foxx — Deadly Contact” is a dramatic crime story that tackles relevant contemporary topics (functional food, epigenetic) and turns transmedia entertainment into a fluid experience made up of on-demand, broadcast, and multi-device elements (through a website and an app). A two-part TV movie, a seven-episode webseries, a casual game, interactive 360-degree videos, and around 30 hours of engagement all enable viewers to access a different reality within the second movie. At the end of the first TV movie, main character Dina Foxx is seen running away from a mysterious persecutor and viewers receive a clear call to action — go online, to first find out who’s chasing Dina (the web series, woven into the plot of the second TV film), second to help Kilian fight the epidemic (casual game that is part of the story universe), and third to join Jason in discovering the whole truth, by interactive 360-degree videos which contain vital clues. Each clue leads to a riddle that users must solve by finding fictitious websites, by scanning the movie, and by employing their own deductive logic. If the viewer manages to solve all three online parts within one week, they will receive exclusive access to the movie before it is broadcast on TV.