This article was originally published in [a]list Daily
By Steve Peterson
Having a brew at the local bar may come with a VR chaser, if some alcohol brands have their way. Tech-aided events are coming to neighborhood bars in an interesting effort to add some cachet to liquor brands, according to Adweek. Top names like Jim Beam and Dos Equis are using virtual reality to grab attention for their tastings, and even newcomers like cinnamon-flavored Fire Eater are trying the high-tech way into consumer’s hearts, minds, and wallets.
“In this day and age, it’s really hard to capture the full, undivided attention of your consumer, and it’s especially hard to capture that in a crowded, busy bar,” said Rachel Harris, Jim Beam’s U.S. director of brand activation. Jim Beam’s Devil’s Cut is using Samsung Gear headsets at 250 bars in 16 US markets for some 750 sampling events.
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