Sony Pictures Entertainment’s Crackle had its Upfront today, announcing its upcoming original programming slate. In addition to the obvious (“Comedians in Cars Getting Coffee” returning for yet another season) and the expected (“Joe Dirt 2: Beautiful Loser” feature film due to premiere this summer), the streaming network revealed some new video content coming out this and next year.
Crackle is also introducing Always On, a new version of the network in which something is always already playing when you enter the website — like TV, where you can see what’s on other channels while what you switched on still plays in front of you. The idea is to give viewers the “lean-back” experience of TV with the choice provided by VOD. As Eric Berger, EVP and general manager of Crackle and digital at Sony Pictures, explained, Crackle’s approach targets a particular demographic, “young, affluent, college-educated adults,” also “early adopters” of tech, like connected TVs, which Berger noted is the way 62% of streamers prefer to watch digital content.
As for the content, a new stop-motion, animated series, “Supermansion,” will roll out on Crackle in the fall of 2015. Starring Bryan Cranston as the voice of Titanium Rex, Crackle’s first animated series follows a group of super heroes who are a bit past their prime. It also features the voices of Seth Green, Keegan-Michael Key (of “Key and Peele”), and Jillian Bell. Matthew Senreich and Zeb Wells are writing the series and also serving as executive producers along with Cranston, Green, John Harvatine, Eric Towner, James Degus, and Moon Shot Entertainment. “Supermansion” is produced by Stoopid Buddy Stoodios.
Another new series to join Crackle’s programming slate, “The Art of More” is set to debut on the platform in winter 2015. The first hour-long drama to appear on the platform, it stars Dennis Quaid and focuses on the “underbelly and surprisingly cutthroat world of premium auction houses.” Who knew? Also in the series are characters played by Kate Bosworth and Christian Cooke. It’s written by Gardner Stern and Chuck Rose, who also executive produce with Quaid, Laurence Mark, and Gary Fleder.
Shows currently in development at Crackle include “CAPO” and “Chosen.” The former is an original series following a mafia member, Nick Capelli, as he exits prison to see that things in his family have changed, and it isn’t as powerful as it was before. The series is produced by Relativity Television and Hollywood Gang Productions and is executive produced by Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari, and Shannon Gaulding. “Chosen,” an action thriller, will return to Crackle, this time expanding to half-hour episodes in its fourth season.
A feature-length, “Joe Dirt” sequel will appear on Crackle on July 16, 2015, starring the original Joe Dirt, David Spade. The sequel to “Dead Rising: Watchower,” which debuted on Crackle on March 27, will also come out on Crackle on an as yet unspecified date, from executive producers Tomas Harlan, Tim Carter, and Lorenzo di Bonaventura, and produced by Legendary Digital. “Sports Jeopardy” is staying on the platform, and, of course, Crackle’s flagship series “Comedians in Cars Getting Coffee,” helmed by Jerry Seinfled, will come back for a sixth season.