Rakuten is a big name in Japan, with properties in e-commerce, smartphones, digital video (with the platform Viki, which showcases Asian content), and banking. It has about $16 million, some of which will go to PopSugar within a couple of weeks if the deal ends up happening.
News of this possible acquisition comes not long after PopSugar canceled “PopSugar Now,” a daily entertainment news show. In spite of layoffs associated with the cancellation, the publisher is working on other videos for TV, like a pilot deal it has with Fox, while continuing its digital video efforts. It launched its first scripted comedy series, “Seriously Distracted,” back in October 2014.
According to PopSugar’s website, it has over 41 million users from around the world, with 46 million views across its live and on-demand videos. PopSugar boasts a variety of categorized YouTube channels, ranging from food to fitness to tech to moms.
Neither PopSugar nor Rakuten have commented on the potential deal.