VideoElephant, which aggregates and sells online video content to digital publishers, and advertising platform SpotXchange have partnered to bring premium content to publishers that they can monetize.
The two companies have come together to offer video content to publishers that need to, essentially, fill up extra space on their websites with content they don’t produce internally. These videos are ready to monetize via SpotXchange’s platform, which lets publishers sell pre-roll ads and see what kind of content brings in the most revenue.
Publishers including National Geographic, Meredith, Press Association, ITN, Wochit, and Videojug currently contribute to VideoElephants library. Brendan Bourke, the chief marketing officer at the company, said that the library features “over 130,000 videos spanning 15 categories.”
VideoElephant ensures that the videos provided match the content that’s already on the platform/website they’re going to. “Our team curates content from our extensive library, and provides publishers with contextually relevant, quality video that meets both their editorial and ad inventory needs,” explained Bourke.
An Ireland-based startup, VideoElephant raised $1 million in a funding round back in October 2014, allowing it to expand to the US.