By Sahil Patel
Vice Media has announced a new music series, which will follow major musicians as they prep for and produce a live music video.
The series, titled “Live in Front of a Studio Audience,” will be produced for a new music channel Vice is creating in partnership with Live Nation Entertainment. First announced in November 2014, the new channel (which has yet to have a name) will aim to distribute hundreds of hours of original, live music content across platforms. Formats will span long- to short-form video series, feature-length documentary films, and daily editorial content.
“Live in Front of a Studio Audience” will be one of the longer formats, running for an hour. Each episode of the series will follow a musician who’s on a world tour this summer. At some point during that tour, the musician will shoot a live music video, produced by Vice and Live Nation, according to Eddy Moretti, chief creative officer of Vice. In total, Vice plans to feature eight musicians across the entire series.
The idea for the tentpole comes from a creative experiment between filmmakers Spike Jonze and Chris Milk. That experiment was the initial YouTube Music Awards, where Jonze — who served as its creative director — produced live music videos with several musicians including Arcade Fire and Eminem.
“Live in Front of a Studio Audience” will be one of “about a dozen half-hour and hour-long franchises” that Vice will be creating for the Live Nation channel. As with its other programming, Vice will also look to expand distribution beyond digital and social platforms.
The news was announced by Vice during the 2015 MIP Digital Fronts in Cannes, France.