This January, Screen Media Ventures’ streaming service Popcornflix reached 10 million downloads. The ad-supported service offers thousands of movies and TV series for viewers to watch on connected TVs, largely focusing on the indie/cult genre. It also boasts two companion (but separate) apps, Popcornflix Kids and FrightPix, both of which are fairly self-explanatory (featuring kids’ content and horror content, respectively).
Since Roku’s a big destination for Popcornflix downloads, we caught up with EVP of Screen Media Ventures, David Fannon, so he could shed some light on how the streaming player’s new features are making a better experience for viewers on Popcornflix and why people have flocked to the service in general.
What do you think accounts for Popcornflix’s popularity that sets it apart from other streaming services?
Ease of use. Popcornflix does not ask its consumers to do anything but go to the app and start watching. No login, no fees, no personal information required. You watch us; we don’t watch you.
Which kind of set-top box/connected TV do you see Popcornflix downloaded on the most?
Roku. We’ve been there the longest, since 2011, and have an extremely loyal fanbase there. We’re seeing tremendous growth out of the gaming platforms (Xbox One, Xbox 360, Playstation). We have just launched on Amazon Fire, and we’re excited to see what that brings.
Could you tell us a bit about the new Roku features that are available to use on Popcornflix?
The new Roku features are all centered on search functionality. A user can go onto their Roku, type in the title of any movie they want to watch, say “Monster,” and Roku will list every app that offers “Monster” to its customers, such as Popcornflix. Roku, like Popcornflix, believes that consumer engagement is enhanced by ease of use.
Do people usually find out about Popcornflix Kids and FrightPix through Popcornflix? How would you compare those genre-specific apps to the really good, specific search funcationality that Roku now offers?
Both of these apps have very dedicated and loyal viewers. Some come from Popcornflix, but most find us through other ways, such as their favorite horror blog or other organic means.
[As for the second question,] I think these two go hand-in-hand. Both are about creating a personalized experience that caters to each user’s individual tastes.
What are some big plans for Popcornflix moving forward?
Popcornflix continues to expand its distribution reach by launching on Amazon Fire and Chromecast, by constantly offering new content, and by working with our partners such as Roku to always find a way to create an easy and enjoyable viewing experience for our users.