By Sahil Patel
BroadbandTV, the Vancouver-based YouTube technology firm and multi-channel network owned by European broadcaster RTL Group, has acquired YoBoHo, a producer and distributor of kids and family-friendly content on YouTube.
Financial terms of the deal were not disclosed. RTL Group, which previously hinted that it will continue to make investments in the online video space, provided funding for the acquisition.
The Mumbai-based YoBoHo is best known for its YouTube channel HooplaKidz, which has more than 1.4 million subscribers on YouTube. Overall, the company manages a network of 27 YouTube channels, which combined offer a library of more than 8,000 videos, making YoBoHo the top preschool and K-12 educational network on YouTube, YoBoHo said. Notably, most of the content on these channels is produced by YoBoHo, making it an attractive target for BBTV as the company expands its original content footprint.
Per the acquisition terms, all 55 YoBoHo employees will join BBTV, including producers, writers, marketers, technology and mobile experts, and the company’s business development team.
BBTV has also promised to make a “multi-million dollar investment” in YoBoHo to expand the company’s library of original content, grow it internationally, and find new revenue streams, according to BBTV founder and CEO Shahrzad Rafati.
“Given YouTube’s tremendous commitment and investments in the kids and family vertical, we stand well positioned to capitalize on this momentum,” she continued in a statement. “We’re now a leader in the industry in a number of major content verticals.”
The YoBoHo family of channels joins other vertical networks inside BBTV’s MCN, including the gaming-focused TGN, the hip-hop network Opposition, and the female lifestyle brand Kandesa. Following the acquisition, BBTV claims its reach will grow to more than 4 billion video views per month and 50 billion views per year on YouTube.