Octoly, which connects brands with YouTube influencers, and gaming market research company Newzoo teamed up rank the top 20 game franchises on YouTube in March (as they did back in February). The new rankings are out, and the two companies found that fan videos play a major part in these games’ YouTube popularity.
Unsurprisingly, Minecraft holds onto the lead with its impressive numbers, as the gaming franchise got nearly 4 billion views last month (3,934 million, to be exact). Grand Theft Auto and Five Nights at Freddy’s both kept their spots in the ranking at two and three, respectively, meaning that the top three video games in terms of view counts on YouTube haven’t changed since last month.
The rest of the order hasn’t shifted much since the companies’ last ranking, but some new games have entered the top 20, including Super Mario. The game franchise got 450 million more views than it did in February, winding up in the top half of the March rankings at number eight.
This happened largely because of a free web browser replica of Super Mario 64 HD, according to Octoly, which, though removed from the internet at Nintendo’s behest, accounted for numerous fan videos. Of the franchises’ total YouTube views, 99.6% were of fan-created content.
Overall, fan-generated videos on YouTube accounted for 97.6% of all top 20 gaming franchises’ views. Halo’s, for example, likely came from a new trailer for upcoming “Halo 5: Guardians.” Check out which other franchises prompted lots of fan videos this past month: