By Sahil Patel
Interactive video company Interlude has hired former CBS Television president and Xbox Entertainment Studios head Nancy Tellem as its new executive chairman and chief media officer.
In the role, she will lead the executive team as well as be responsible for fostering relationships between Interlude and the Hollywood creative community.
Interlude, which launched in 2010, offers an authoring tool that allows creators of all types to create interactive, choose-your-own-adventure-style videos. A few examples of its work with artists include videos for Bob Dylan’s “Like a Rolling Stone,” which reached more than 70 million views; a video for Wiz Khalifa’s hit single “Staying Out All Night”; and a recent video commemorating the 40th anniversary of Led Zeppelin’s iconic “Physical Graffiti” album.
Tellem will help the company expand beyond its initial success in music, Interlude said.
Of course, the executive has plenty to offer on this front. Most recently, she served as president of Xbox Entertainment Studios, an original programming division of Xbox that was shuttered by Microsoft last year. A few of her projects there were focused on interactivity, in the hopes of taking advantage of the tools and user experience that the Xbox had to offer.
Tellem is most famous for her time at CBS, where she oversaw both the CBS Entertainment Network and CBS Studios. As president, she oversee business and strategic opportunities, including content partnerships, new production models, developing technologies, and emerging media. She also oversaw programming, development, production, business, and legal operation for the network’s primetime, daytime, and late-night lineups.
At Interlude, Tellem joins an executive team that includes co-founder and CEO Yoni Bloch, president Jim Spare, and Interlude Music president Brian Harris Frank.