By Sahil Patel
Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to firstname.lastname@example.org/members.
Oxygen will live-stream its premiere party for TV series “The Prancing Elites Project” tonight via Periscope. The series showcases an “African-American, gay, gender-nonconforming” dance team based in Mobile, Alabama. The party, aka a “kiki” (it’s a party aimed at relieving stress and gossiping with friends), will take place in Chicago between 9pm and 10:40pm ET. The cast of “The Prancing Elites Project” will be able to interact with viewers throughout the entire party on Periscope, including real-time Q&A sessions and a live dance performance. You can watch the stream on Oxygen’s home on Twitter, after which it will appear on Facebook.
“Inside Gaming Daily,” one of the longest-running series on Machinima, is back with new talent. After a brief break, the series is re-launching with Matt Dannevik as the new host. Dannevik was one of the earliest co-hosts of the series, which to date has produced more than 1,200 episodes. The series airs on Machinima’s flagship YouTube channel, which has more than 12 million subscribers.
Here lies Aereo: The online TV startup that once could has agreed to a settlement with the group of broadcasters that have sued it out of existence. The shuttered business, which was backed by Barry Diller, has agreed to pay $950,000 as part of a settlement with broadcasters ABC, CBS, NBC, Fox, and Telemundo. The plaintiffs originally sought roughly $100 million in damages related to what they alleged was copyright infringement. But that price-tag is highly unlikely for a company that recently filed for bankruptcy and only raised $1.55 million in an auction to sell off its assets.
According to a new study by Deloitte, Americans prefer streaming film and TV content online than tuning into a TV show live. Per the study, 56% of respondents stream movies and 53% stream TV shows on a monthly basis. Comparatively, 45% of respondents said they prefer to watch TV programs live. When broken down by different age groups, the study found nothing new: Millennials are more likely to prefer watching online video content, while Generation X and Baby Boomers prefer pay-TV.
Advertising technology provider Exponential Interactive has released a new video-ad format — called VDX — which it says allows advertisers to scale their TV ads across digital platforms and devices. VDX is available across multiple types of media, according to the company, including in-page display, mobile, and in-stream. (Examples can be seen here.)