Called “My 360,” the series aims to fit with Milk VR’s overall motto, “inside access to unexplored worlds.” “My 360” targets younger viewers by giving them access to the celebrities they’re more likely to want to get to know, like YouTuber LA Beast (real name: Kevin Strahle) and atheletes Chris Bosh and Jake Peavy. Each episode (aka, “celebrity visit”) offers eight to 10 minutes of content.
Another aim of the series is to get viewers hooked to the VR platform’s content, since you can’t really invest in VR tech with the aim of watching just a couple immersive videos. Says Matt Apfel, VP of strategy and creative content at Samsung’s Media Solutions Center America, “Content like ‘My 360’ marks an important evolution in virtual reality experiences, which is shifting from standalone, singular videos into series and formats with episodic storytelling. The goal of this new series is to deliver 360-degree content with better graphics, music, narration, cliffhangers, and other techniques to keep viewers engaged and coming back for more every day.”
This reality-style series won’t be the last of its kind of on Milk VR. Apfel mentions daily content updates on the platform (without delving into the specifics), especially from entertainment brands and companies like Mountain Dew, the NBA, Red Bull, and Skybound Entertainment, most of which will follow in the “reality” model as opposed to a scripted one (Skybound, with “Walking Dead” producer David Alpert, will fall into the latter category). The emphasis on reality content is because Samsung’s VR experiences tend to focus on the viewer being in as “real” of a situation as possible.
“For us, it’s about the ‘reveal,’” Apfel explains the new series, “using the 360 camera to make viewers feel that they are truly ‘in the room’ with the celebrity. It’s not first-person POV, and it’s not third person POV, either…The notion of telling viewers ‘turn around and look who you’re hanging out with’ is what we’re driving toward.”